Former Nigeria legend Austin Jay Jay Okocha has advised the Ghana Football Association [GFA] to use the StarTimes Broadcasting deal for the Ghana Premier League to secure more sponsorship for the league.
StarTimes acquired all media rights of the Ghana Premier League, the Gala, the National Division One League, the MTN FA Cup, the Ghana Women’s League and the Ghana Juvenile League for the next 10 years.
The Chinese based television network will pay $17,950,000 for the deal and will provide ten artificial pitches and a fully equipped modern OB van to the GFA over the next ten years.
According to the former Bolton Wondrous player, the FA could use the deal to attract entice more sponsors on board to offer the clubs better financial help in the league.
“I’m so glad not just because StarTimes have taken the initiative to bring the Bundesliga to us here in Africa, but also because they have signed a deal to help promote the Ghanaian league.” He told Joy Sports
“I think it’s a great platform which the FA can leverage on, and that will give them the opportunity [to get more sponsorship]. If they [GFA] are creative – I will have to point that out – they can leverage on this platform [StarTimes] to get more endorsements from the corporate world,” he added.
“Automatically, I believe that the image rights [of the GPL]will, and should, be up there now in order to attract the corporate world,” he added.